About Us
For Every Version of You
Society loves labels.
Men. Women. Trends. Rules.
At PABABOO, we choose something different.
We believe clothing should never tell you who to be—it should support who you already are. That belief is stitched into every piece we create.
Mansi Tyagi
Founder PABABOO
Founder message
To our community,
When I started PABABOO, I wasn’t just looking to add another label to your wardrobe. I was looking for something that is increasingly hard to find in this world: Loyalty.
We live in an era of “fast fashion”—where trends disappear in a week, quality fades after one wash, and brands often prioritize margins over the people wearing their clothes. To me, that felt like a betrayal.
I believe that what you wear should be your most reliable ally. Whether you are walking into a high-stakes meeting, embarking on a new journey, or simply navigating the highs and lows of daily life, your clothing should stand by you.
Stay True,
Mansi Tyagi
Founder PABABOO
A Message From the Heart
To our community,
PABABOO was born from a simple idea—loyalty.
In today’s world of fast fashion, clothes are often treated as disposable. Trends fade quickly, quality fades even faster, and customers are left disappointed. To me, that felt like a betrayal.
I wanted to build a brand that stands with you—not just when it’s convenient, but always.
Your clothing should support you through ambition, vulnerability, growth, and change. It should feel like a trusted ally, not a temporary trend.
PABABOO is my promise to you—crafted with care, built with honesty, and driven by loyalty.
Stay True,
Mansi Tyagi
Founder, PABABOO
